Data Operations for CRM and Marketing - OpenRefine Demo - Webinar Recording

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In case you missed our webinar with Macro on September 10, 2020, you can find here the recording and the slides.

Data management is a core concern facing many companies today. Good data can have a tremendous positive impact on organizational efficiency, productivity, and revenue. Messy data, on the other hand, can have the opposite effect. It can lead to financial losses and disorganization. 

What Is the Business Impact of Data Operations?

  • Better Data-Driven Decisions

  • Improved Lead Management & Qualification

  • Less Frustration

In this webinar, Dan and Martin will discuss the business impact of good data and will touch upon how companies can better manage their data and enhance their data operations strategy.

Martin will also be presenting a demo of OpenRefine, a free open-source data clean up tool.

Dan is the president and founder of Macro. His professional background includes B2B demand generation consulting for Microsoft Dynamics CRM and various international marketing roles in Europe and North America.

Martin is the founder and CEO of RefinePro, a Canadian company focused on data processing and normalization. He created RefinePro to make data within reach of small and medium-sized businesses or departments in larger corporations. Passionate about open source, Martin is a core contributor to the OpenRefine project.

Watch the webinar recording